ABOUT ME
ABOUT ME
Hi there, my name is Iris Song.
I’m a digital product designer working and living in Toronto, Canada.
Hi there, my name is Iris Song.
I’m a digital product designer working and living in Toronto, Canada.
Hi there, my name is Iris Song.
I’m a digital product designer working and living in Toronto, Canada.
I was born in Shanghai, China. I studied psychology at the University of Alberta and later specialized in User Experience Design at the University of Toronto.
I am a product designer with 3+ years of professional experience, specializing in design research, visual design, and interactive prototyping for both mobile and desktop platforms. My background includes projects in the public sector, SaaS, technology, retail and healthcare.
Iris Song
Iris Song
Iris Song
Iris Song
EDUCATION
EDUCATION
EDUCATION
University of Toronto
University of Toronto
Master of Information - User Experience Design
Master of Information - User Experience Design
2020.09 - 2022.11
2020.09 - 2022.11
Toronto, Canada
Toronto, Canada
GPA 3.94/4.00
Focuses on design thinking, human-centred design, project management, data science design and accessible design.
University of Toronto
Master of Information - User Experience Design
2020.09 - 2022.11
Toronto, Canada
GPA 3.94/4.00
Focuses on design thinking, human-centred design, project management, data science design and accessible design.
University of Alberta
University of Alberta
Bachelor of Arts - Psychology
Bachelor of Arts - Psychology
2013.09 - 2017.04
2013.09 - 2017.04
Edmonton, Canada
Edmonton, Canada
GPA 3.5/4.00
Focuses on psychological theories and practices, human behaviour, mental health conditions, and human visual/spatial cognition.
GPA 3.5/4.00
Focuses on psychological theories and practices, human behaviour, mental health conditions, and human visual/spatial cognition.
University of Alberta
Bachelor of Arts - Psychology
2013.09 - 2017.04
Edmonton, Canada
GPA 3.5/4.00
Focuses on psychological theories and practices, human behaviour, mental health conditions, and human visual/spatial cognition.
Korea University
Korea University
Bachelor of Science - Food and Resource Economics
Bachelor of Science - Food and Resource Economics
2012.03 - 2013.04
2012.03 - 2013.04
Seoul, Korea
Seoul, Korea
GPA 3.5/4.00
Focuses on production, economics, agriculture, food systems, natural resource management, and business management.
GPA 3.5/4.00
Focuses on production, economics, agriculture, food systems, natural resource management, and business management.
Korea University
Bachelor of Science - Food and Resource Economics
2012.03 - 2013.04
Seoul, Korea
GPA 3.5/4.00
Focuses on production, economics, agriculture, food systems, natural resource management, and business management.
EXPERIENCE
EXPERIENCE
EXPERIENCE
Kanglan PharmaTech Co., Ltd.
Kanglan PharmaTech Co., Ltd.
Design Consultant & Co-Founder
Design Consultant & Co-Founder
2024.01 - Current
2024.01 - Current
Shanghai, China
Shanghai, China
As the Design Consultant for Kanglai PharmaTech, I develop and implement our design strategy, ensuring it aligns with business goals and maintains a user-centered approach. I oversee the development of our brand identity, creating cohesive visual guidelines and marketing materials to communicate our value effectively.
Additionally, I manage localization to adapt our products for different markets, ensuring they meet cultural and regulatory standards. My role includes conducting user research to understand customer needs and behaviours, which informs the design of intuitive and user-friendly interfaces.
As the Design Consultant for Kanglai PharmaTech, I develop and implement our design strategy, ensuring it aligns with business goals and maintains a user-centered approach. I oversee the development of our brand identity, creating cohesive visual guidelines and marketing materials to communicate our value effectively.
Additionally, I manage localization to adapt our products for different markets, ensuring they meet cultural and regulatory standards. My role includes conducting user research to understand customer needs and behaviours, which informs the design of intuitive and user-friendly interfaces.
Kanglan PharmaTech Co., Ltd.
Design Consultant & Co-Founder
2024.01 - Current
Shanghai, China
As the Design Consultant for Kanglai PharmaTech, I develop and implement our design strategy, ensuring it aligns with business goals and maintains a user-centered approach. I oversee the development of our brand identity, creating cohesive visual guidelines and marketing materials to communicate our value effectively.
Additionally, I manage localization to adapt our products for different markets, ensuring they meet cultural and regulatory standards. My role includes conducting user research to understand customer needs and behaviours, which informs the design of intuitive and user-friendly interfaces.
Canada Energy Regulator
Canada Energy Regulator
Digital Content Designer & Researcher
Digital Content Designer & Researcher
2022.01 - 2023.04
2022.01 - 2023.04
Toronto, Canada
Toronto, Canada
In my role at CER, I initiated the organization's first user experience research to understand our audience's needs and behaviours. I led multiple user experience research studies for Energy Information products, managing everything from scope definition to data analysis and presentation of results.
Besides research, I actively engaged non-UX team members through ideation workshops and collaborative prototyping, effectively raising UX awareness and advocating for its principles across the organization. My work was a blend of research, design, and UX advocacy, contributing to a more user-centred approach at CER.
In my role at CER, I initiated the organization's first user experience research to understand our audience's needs and behaviours. I led multiple user experience research studies for Energy Information products, managing everything from scope definition to data analysis and presentation of results.
Besides research, I actively engaged non-UX team members through ideation workshops and collaborative prototyping, effectively raising UX awareness and advocating for its principles across the organization. My work was a blend of research, design, and UX advocacy, contributing to a more user-centred approach at CER.
Canada Energy Regulator
Digital Content Designer & Researcher
2022.01 - 2023.04
Toronto, Canada
In my role at CER, I initiated the organization's first user experience research to understand our audience's needs and behaviours. I led multiple user experience research studies for Energy Information products, managing everything from scope definition to data analysis and presentation of results.
Besides research, I actively engaged non-UX team members through ideation workshops and collaborative prototyping, effectively raising UX awareness and advocating for its principles across the organization. My work was a blend of research, design, and UX advocacy, contributing to a more user-centred approach at CER.
CASEWARE
CASEWARE
User Experience Designer
User Experience Designer
2021.05 - 2021.12
2021.05 - 2021.12
Toronto, Canada
Toronto, Canada
In my role at Caseware, I focused on developing and refining product features through ideation, prototyping, and design. I collaborated closely with product managers and developers to ensure technical feasibility and design consistency. My contributions include streamlining the data import process for over 500,000 users and modernizing an outdated analysis tool.
Additionally, I also contributed to quality assurance, standardized design documentation, and supported new team members by co-leading the UX Team Hub initiative.
In my role at Caseware, I focused on developing and refining product features through ideation, prototyping, and design. I collaborated closely with product managers and developers to ensure technical feasibility and design consistency. My contributions include streamlining the data import process for over 500,000 users and modernizing an outdated analysis tool.
Additionally, I also contributed to quality assurance, standardized design documentation, and supported new team members by co-leading the UX Team Hub initiative.
CASEWARE
User Experience Designer
2021.05 - 2021.12
Toronto, Canada
In my role at Caseware, I focused on developing and refining product features through ideation, prototyping, and design. I collaborated closely with product managers and developers to ensure technical feasibility and design consistency. My contributions include streamlining the data import process for over 500,000 users and modernizing an outdated analysis tool.
Additionally, I also contributed to quality assurance, standardized design documentation, and supported new team members by co-leading the UX Team Hub initiative.
Freelance
Freelance
Product Designer
Product Designer
2018.09 - 2019.09
2018.09 - 2019.09
Edmonton, Canada
Edmonton, Canada
Led the creative direction for a wine company's rebranding by crafting impactful visual designs and marketing materials that resulted in a 14% increase in sales and successfully engaged a younger demographic.
Boosted a coffee brand's website traffic by 23% by redesigning landing and interior pages, employing modern design aesthetics via 2+ rounds of sketching, wireframing, and prototyping.
Led the creative direction for a wine company's rebranding by crafting impactful visual designs and marketing materials that resulted in a 14% increase in sales and successfully engaged a younger demographic.
Boosted a coffee brand's website traffic by 23% by redesigning landing and interior pages, employing modern design aesthetics via 2+ rounds of sketching, wireframing, and prototyping.
Freelance
Product Designer
2018.09 - 2019.09
Edmonton, Canada
Led the creative direction for a wine company's rebranding by crafting impactful visual designs and marketing materials that resulted in a 14% increase in sales and successfully engaged a younger demographic.
Boosted a coffee brand's website traffic by 23% by redesigning landing and interior pages, employing modern design aesthetics via 2+ rounds of sketching, wireframing, and prototyping.
SKILLS
SKILLS
SKILLS
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Design Systems
Design Systems
Design Systems
Information Arcitecture
Information Arcitecture
Information Arcitecture
Digital Prototyping
Digital Prototyping
Digital Prototyping
Design System
Design System
Design System
Design Sprint
Design Sprint
Design Sprint
Interaction Design
Interaction Design
Interaction Design
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
A/B Testing
A/B Testing
A/B Testing
Workshops
Workshops
Workshops
Mentoring
Mentoring
Mentoring
No-Code
No-Code
No-Code
+ More
+ More
+ More
Let'S WORK
TOGETHER
Based in Toronto, I am a Product Designer specializing in
design research, visual design, and interactive prototyping
for both mobile and desktop platforms.
Resume
Available For Work
Available For Work
Available For Work
Available For Work
Available For Work
Available For Work
Available For Work
Let'S WORK
TOGETHER
Based in Toronto, I am a Product Designer specializing in
design research, visual design, and interactive prototyping
for both mobile and desktop platforms.
Resume
Available For Work
Available For Work
Available For Work
Available For Work
Available For Work
Available For Work
Available For Work
Let'S WORK
TOGETHER
Based in Toronto, I am a Product Designer specializing in
design research, visual design, and interactive prototyping
for both mobile and desktop platforms.
Resume
Available For Work
Available For Work
Available For Work
Available For Work
Available For Work
Available For Work
Available For Work
Let'S WORK
TOGETHER
Based in Toronto, I am a Product Designer specializing in
design research, visual design, and interactive prototyping
for both mobile and desktop platforms.
Resume
Available For Work
Available For Work
Available For Work
Available For Work
Available For Work
Available For Work
Available For Work
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designing experience that resonate
@2024 Iris Song
designing experience that resonate
@2024 Iris Song
designing experience that resonate
@2024 Iris Song
designing experience that resonate
@2024 Iris Song